Since entering China for the first time in 2012, the United Kingdom fashion brand INRHINO has been developing in China for nearly 10 years. As one of INFADRHINO mid-to-high-end positioning fashion brand clothing secondary line brands, INFADRHINO Rhinoceros Star has seized a large number of market shares of China fashion brands in just a few years of operation with its rich product categories, perfect brand positioning, and the coexistence of e-commerce and O2O brand experience stores. At present, Rhinoceros Star actively explores the rhythm of domestic marketing channels and informatization development, arranges audio and video image fields such as iQiyi, Little Red Book, Shayin and other audio and video image fields as well as the e-commerce platform of Dewu Chaozhou people, deeply excavates potential users in China market, and strives to create national brand popularity.
It is understood that Shanghai TEB Brand Management Co., Ltd., the brand agent of IN.RHINO Rhinoceros Star, has started to fully develop the operation of all categories of rhinoceros star products in the China market since 2020. Among them, the clothing and home fashion brand life hall has started comprehensive image stores in several Chinese shopping malls and department stores, opened the O2O strategic layout, and entered China in an all-round way through more in-depth market research and development of localized marketing channels. Fashion brand market. At present, the operation of IN.RHINO Rhinoceros Star continues to rise. On June 30,2021, the total number of stores in the world reached 520, including 420 fashion brand stores. As a major development focus, the China market has also established the basic layout of 122 fashion brand clothing stores and 102 underwear furniture stores.
